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Article: Photo Opportunity? Five major photography companies are about to launch a camera and film system designed to replace the 35mm format and revive a stagnant industry. The question in whether consumers will snap it up.
- Article from:
- The Washington Post
- Article date:
- January 28, 1996
- Author:
CopyrightThis material is published under license from the Washington Post. All inquiries regarding rights should be directed to the Washington Post. (Hide copyright information)
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Next Thursday, five of the largest names in the photography
business will unveil a strategy to sell consumers an entirely new
generation of cameras, film and even new photo albums and frames.
It's called the Advanced Photo System, and it's intended to
replace 35mm photography for the ordinary snapshooter. The idea is
to make picture-taking simpler and more satisfying. The companies
also hope it will jump-start a stagnant photographic industry that,
they fear, is getting lost in the dust of the computer and
information revolution.
"This literally will be the biggest thing we've done for
photography in over 30 years," said William K. Smith, manager of
worldwide business planning and ...