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Article: Purchase of Lonely Planet gives BBC global brand
- Article from:
- Oakland Tribune
- Article date:
- October 2, 2007
- Author:
CopyrightCopyright 2007 Oakland Tribune. Provided by ProQuest LLC. (Hide copyright information)
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The Lonely Planet isn't alone anymore.
To help kick its multimedia and television prowess into full
gear, the travel guidebook company Lonely Planet announced Monday
that it has reached an agreement to be bought by the British
Broadcasting Corp. The United States headquarters of the company is
in Oakland. The company that sprung from a single book written by
married couple Tony and Maureen Wheeler, "Across Asia on the Cheap,"
about 34 years ago will now have the backing of a $1.6 billion
giant.
BBC Worldwide, which sells programs, operates TV channels, and
sells books, DVDs and magazines, will use Lonely Planet to add new
travel information to its television programs and Web sites. For ...