Articles > Newspapers > U.S. Newspapers, Major Markets > Deseret News (Salt Lake City) articles > October 2007

Article: Face value: Fictional Betty Crocker gives big business a human touch

Article from:
Deseret News (Salt Lake City)
Article date:
October 3, 2007
Author:
Copyright

GOLDEN VALLEY, MINN. -- At 87, Betty Crocker is about the only person who looks younger as she gets older.

At the General Mills headquarters, eight Betty Crocker portraits hang on a wall in the kitchen complex that bears her name. If you compare her matronly 1936 features with her 1996 "soccer mom" look, you start wondering if cake mixes work better than Botox.

Actually, Betty Crocker is a fictional character dreamed up in 1921 by the Washburn Crosby Co. (forerunner to General Mills). She's no more real than General Mills' other icons, the Pillsbury Doughboy and the Jolly Green Giant. Even so, in 1945 she was voted Fortune magazine's second-most-famous woman in America, after Eleanor ...

Read all of this article with a FREE trial

Related newspaper, magazine, and journal articles:

Article: General Mills Today Unveils New Betty Crocker ...
PR Newswire;  October 21, 2003 ;     700+ words ... ... 8:30 p.m. at the new Betty Crocker Kitchens in Minneapolis ... brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Old El Paso and more ... Yoplait and Colombo yogurts; Betty Crocker desserts and dinner mixes ...

Article: Search is on for `Campers' to Stomp Out Child Hunger in America; ...
Business Wire;  April 8, 2004 ;     700+ words ... ... Outer Spaces" and Team Betty Crocker's novice member, Jan Thomas ... brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Old El Paso and more ... Yoplait and Colombo yogurts; Betty Crocker desserts and dinner mixes ...

Article: Betty Crocker Complete Desserts Mixes Are Families' ...
Business Wire;  September 18, 2003 ;     700+ words ... ... time," said Steve Young, Betty Crocker marketing manager. "When ... brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Old El Paso and more ... commercial baking industries. Betty Crocker(R) Complete Desserts ...

Article: Betty Crocker Slow Cooker Helper
Herald News, The (Joliet, IL);  March 15, 2005 ;     411 words ...Betty Crocker Slow Cooker Helper meals contains freeze-dried vegetables from Green Giant, Bisquick dumplings and packet seasonings ... as it tastes, I would recommend the Betty Crocker Slow Cooker Meals. Mary Ann Kluk of ...

Article: CHECKOUT LINE: Betty Crocker Slow Cooker Helper
Naperville Sun, The (IL);  March 28, 2005 ;     700+ words ... ... Pacana Seeberg Szatko Betty Crocker has added Slow Cooker ... you'd expect from a Betty Crocker Helper meal. It had ... that it contains real Green Giant vegetables. That must ... Portions misleading Betty Crocker's Slow Cooker Helper ...

Article: Betty Crocker has figured out how to frost a warm ...
New Haven Register;  November 3, 2004 ;     700+ words ...Betty Crocker Pour & Frost Pourable Frosting. Vanilla ... grain pocket is the dry, weak link. Green Giant Fresh Speedy Spud Microwave-Ready ... 99 cents per single potato. Bonnie: Green Giant washed an Idaho potato and wrapped it ...

Article: Betty Crocker and the Pillsbury Doughboy to tie the ...
Weekly Corporate Growth Report;  July 24, 2000 ;     700+ words ... ... million, and $400 million in 2003. General Mills also plans on shedding Pillsbury's North American dessert business and Green Giant canned food line by the end of fiscal 2002. Analysts are predicting that as a result of adding Pillsbury to its product line ...

Article: Betty Crocker Weds Doughboy in $10.5 Billion ...
Prepared Foods;  August 1, 2000 ;     668 words ... ... plans call for the divestiture of Pillsbury's North American dessert mix business, as well as Pillsbury's North American Green Giant canned vegetable business. These divestitures are expected to be completed by the end of fiscal 2002.

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!

Find articles, research, and archives