|
|
Article: BEYOND WAX, WICKS YANKEE CANDLE LOOKS TO TURN ITSELF INTO A LIFESTYLE BRAND
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- June 15, 2002
- Author:
CopyrightCopyright 2002 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
|
DEERFIELD - In the 1960s, when young folks were unruly and the
Beatles wanted to hold your hand, an idea took hold that changed home
decor and gift-giving. Put a scented candle into a glass jar, light
the candle, and the result is an olfactory delivery system that,
depending on the scent, could evoke memories of Christmas trees and
school vacations.
Yankee Candle Co. did not invent the jar candle, but by taking a
Ben & Jerry's approach to fragrance, it helped make jar candles
fashionable.
At first, the Deerfield company only made candles sold by others.
Then it opened a small store. And over time, that store grew into a
mini theme park that does far more than sell candles in such scents
as ...