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Article: MAGAZINE RENEWAL? INC, FAST COMPANY ADJUST MISSIONS AS MEMORIES OF THE NEW ECONOMY RECEDE
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- September 1, 2002
- Author:
CopyrightCopyright 2002 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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On newsstands, where they are frequently neighbors, the two
publications are still making bold, optimistic promises.
The burnt orange and silver cover of Inc's September issue teases
stories on "How to Collect from Anyone (Even Enron)" and "Where CEOs
Are Turning for Wisdom and Guidance." Fast Company's latest edition,
splashed with new age turquoise and power red, touts articles on "How
to Make Your Company Bigger and
Better," and "8 Ways to Take Charge - Fast."
Yet the confident, can-do attitude, promoted by both magazines in
colorful block type, belies the murkier, more complicated challenges
that each publication is facing. After thriving for years by
dispensing advice on how to work ...
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