|
|
Article: HERE'S THE GAME PLAN SUPER BOWL ADS TO FEATURE LAUGHS, FAMILIAR PRODUCTS SUPER BOWL ADS GO BACK TO THE BASICS
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- January 24, 2003
- Author:
CopyrightCopyright 2003 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
|
After three unusual years, it will be back to the basics for Super
Bowl advertising. When the Oakland Raiders meet the Tampa Bay
Buccaneers in a game televised by ABC Sunday evening, ads with
celebrities and plenty of laughs will be the order of the day.
Viewers who tune in Super Bowl XXXVII should see crooners Celine
Dion (DaimlerChrysler), Willie Nelson (H&R Block), and Ozzy Osbourne
(Pepsi Twist), not to mention the tag-team of Michael Jordan and
Jackie Chan promoting Hanes underwear. Jordan will also play
basketball with his younger self in an ad for Gatorade.
In 2002, some advertisers showed restraint. The nation was still
reeling from the terrorist attacks of Sept. 11, 2001, and the ...