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Article: FLAGGING DESIRE FOR AMERICANA SALES OF PATRIOTIC PRODUCTS ARE LAGGING WELL BELOW 2002'S RECORD- BREAKING LEVELS
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- July 4, 2003
- Author:
CopyrightCopyright 2003 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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For retailers, not even the stars and stripes are forever.
After providing a burst of revenue last year, sales of American
flags, USA-themed picnic supplies, clothing, and other patriotic
paraphernalia have lagged this Fourth of July season, as controversy
over the US war with Iraq and fading passions over the terrorist
attacks of Sept. 11, 2001, have cooled consumers' ardor for the red,
white, and blue.
It's quite a comedown for merchants still using the colors of Old
Glory to move everything from flip-flops to SpongeBob T-shirts. Some
report adequate sales of star-spangled items, but well below 2002's
record-breaking levels. Other explanations range from a weak economy
to a rainy June that ...