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Article: SONG HITTING THE RIGHT NOTES WITH BUDGET-MINDED FLIERS
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- September 21, 2003
- Author:
CopyrightCopyright 2003 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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The president of Song, Delta's amenity-laden discount airline
within an airline, says the carrier is off to a very good start.
Launched in April at a time when passenger traffic was falling
because of the war in Iraq, Song has attracted a solid following with
its low-cost, nonstop fares to Florida.
John Selvaggio, its president, says the airline has managed to
fill more than 70 percent of the seats on its 29 jets every month,
and in some months has filled between 75 and 80 percent of them. Its
on-time performance has been good and a number of cost-saving
initiatives have worked so well that parent Delta is now starting to
copy them.
"It's exceeded our expectations," Selvaggio said. "We did a ...