Article: OLD DRUGS, NEW LIFE PROPECIA TREATS HAIR LOSS BUT STARTED AS A WAY TO SHRINK THE PROSTATE. ZYBAN, AN AID TO QUIT SMOKING, IS ALSO AN ANTIDEPRESSANT. THE TREND: PHARMACEUTICAL FIRMS FINDING NEW USES NOT JUST FOR GIVEN PRODUCTS BUT FOR STALLED COMPOUNDS

It sounds like a spam e-mail pitch: a pill to help men last longer in the bedroom.

But the drug to prevent premature ejaculation also represents a $65 million bet by a North Carolina company, partnered with Johnson & Johnson, that researchers can develop a market success. Known as dapoxetine, the drug is in the third stage of clinical trials, and if approved by regulators in coming years it would be the first prescription approved to treat the condition, most prevalent in young men.

Developers hope it could sell nearly as well as Viagra, the Pfizer Inc. pill for erectile dysfunction. While those blue pills affect a man's blood vessels, dapoxetine changes the level of the chemical serotonin ...

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