|
|
Article: OFFSPRING OF SPAM AND TELEMARKETING FIRMS USING PRIZES AND DISCOUNTS TO GET CUSTOMERS TO REQUEST TEXT- MESSAGE ADS
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- February 14, 2004
- Author:
CopyrightCopyright 2004 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
|
Jessica Yang had just walked out of work when her cellphone
beeped. "Rainy day special," the text message read, urging the 26-
year-old research analyst to stop by the Paris Creperie in Brookline
for a discount on crepes and other items.
"It was like, `Great, I don't have to cook dinner tonight,' " Yang
said. She promptly ordered her favorite: ham and egg crepe.
With spam clogging e-mail boxes, telemarketers calling at all
hours, and mailboxes stuffed with junk mail, the cellphone has become
one of the consumer's last ad-free oases. But not for long. Marketing
companies are increasingly targeting the text-messaging feature of
cellphones as an effective way to push customers to open their ...