|
|
Article: FASHION STATEMENT ENTREPRENEUR FOCUSES ON RAISING PROFITS, AWARENESS
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- May 13, 2004
- Author:
CopyrightCopyright 2004 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
|
Michelle Moran's business plan: Do well by persuading shoppers to
do good.
And the plan is about to be tested. Her two clothing lines,
imparted with the lofty mission of educating women about breast
cancer and heart disease and raising money for nonprofit groups
fighting the illnesses, appear this month at Saks Fifth Avenue in
Boston and nearly 50 area T.J. Maxx stores.
"My goal is to use fashion as a vehicle to help women," Moran, 38,
said. "Not just as a promotion, but every day."
Her aim may sound better suited for a nonprofit venture than a
money-making entity. But Moran's Allston company, Clothes for a
Cause, is decidedly for profit. Founded in 1996, the company first
turned a profit in ...