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Article: KERRY'S CAPTAIN IN THE WAR OF WORDS SHRUM KNOWN FOR POPULIST MESSAGE
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- April 17, 2004
- Author:
CopyrightCopyright 2004 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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President George W. Bush's reelection campaign long ago assembled
a media team of 10 firms to shape and promote his message. By
contrast, with the abrupt departure early this month of Jim Margolis,
Senator John F. Kerry's campaign now has a single ad-making firm.
The Kerry campaign says it may add creative talent, but at this
point all the eggs are in one basket Shrum, Devine & Donilon.
Margolis's exit means the influence of consultant Robert M. Shrum is
only likely to increase at the headquarters of the presumptive
Democratic nominee.
Acknowledged as one of the great wordsmiths of American politics,
Shrum, 60, still writes with pad and pen in the laptop age. Many of
the candidates for whom ...