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Article: Louis Vuitton, Back in a Flash
- Article from:
- The Washington Post
- Article date:
- May 19, 1996
- Author:
CopyrightThis material is published under license from the Washington Post. All inquiries regarding rights should be directed to the Washington Post. (Hide copyright information)
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Louis Vuitton bags, one of the must-have status symbols of the
'80s, and hip-hop legend Grandmaster Flash, who helped to originate
socially conscious rap, have formed one of popular culture's
sleekest symbiotic relationships.
The two are paired in a glossy new advertisement that
celebrates the centennial of Louis Vuitton's distinctive
brown-and-tan monogram-print canvas.
Not too long ago, such a luxury goods manufacturer would have
been loath to associate its products with the often coarse swagger
of a rapper. Upper-crust companies wanted to protect their glamorous
images from being sullied by the streetwise. But the tide has
turned. The street now has a cool, smart and hip ...