Article: SELLING NEW ENGLAND

IT HAS BEEN a tough winter for New England. Besides the relentless snow, a blizzard of mergers and acquisitions has sent a chill through some venerable companies and challenged our regional self- confidence. At the same time, the Census Bureau has confirmed something many economists and others have been telling us for years: Educated young people are leaving New England for good jobs and sunny skies.

So why am I optimistic about the region's future? The answer lies in the 270 colleges and universities located throughout the six New England states. These institutions and their tradition of educational excellence represent New England's "brand." "College in New England" connotes excellence. ...

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