Articles > Popular publications > The Boston Globe (Boston, MA) news wires > May 2005

Article: LIMITED-EDITION CANDIES SWEETEN THE MARKETPLACE

Article from:
The Boston Globe (Boston, MA)
Article date:
May 2, 2005
Author:
Copyright

Chris Schultz knew his love affair with the Limited Edition Mint Kit Kat bar was ill-fated a romance with an expiration date.

But that only made it more exciting.

"Oh, my God, I love them," said Schultz, a 30-year-old computer programmer who found himself stockpiling the candy bar sold by Hershey's for a few weeks in 2003 before it vanished from shelves. "The limited edition just makes us want them more because we fear they are only going to be around for a short time."

Schultz and other consumers are being tempted like never before by limited-edition candy that has flooded the market in the past year. From Dark Chocolate M&M's released this month to Reese's Peanut Butter Lovers, the top ...

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