Article: AFTER HIGH, LOW, SILICON VALLEY TAKES A PRAGMATIC PATH NEW VENTURES LOOK BEYOND TECH REALM

WOODSIDE, Calif. - Silicon Valley is reinventing itself again.

Five years after the dot-com implosion, entrepreneurs and technology companies across this high-tech peninsula are dusting themselves off and moving into new businesses and markets.

New signs of life are everywhere. Apple Computer, a signature technology company, is being reborn as a consumer electronics giant. Yahoo is evolving from Internet directory to entertainment portal.

Search engine Google is fashioning an online advertising model to vie with traditional media businesses. And a new crop of start-ups, many fueled by venture capital, are injecting technology into traditional fields such as health care, finance, and ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!