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Article: THE MAD SCRAMBLE FOR MARKET SHARE CAN TRIP UP GROWTH-HUNGRY BUSINESSES
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- August 13, 2006
- Author:
CopyrightCopyright 2006 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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Growth is the holy grail for all businesses.
But the link between capturing market share and boosting
profitability widely assumed to be a direct correlation is coming
under fresh scrutiny within the field of business consulting. And the
reassessment has critical implications for growth strategies.
In a book scheduled to be published this fall, Stuart Jackson,
vice president of the British-based L.E.K. Consulting, argues that
the scramble for market share often can hurt a company and the more
broadly it defines market share, the more damage it can suffer.
Jackson, who heads the L.E.K. office in Chicago, draws on the
global consulting firm's research on what determines shareholder
value in ...