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Article: Guys and Dolls; GI Joe Is 30-Plus and Going Strong
- Article from:
- The Washington Post
- Article date:
- December 13, 1996
- Author:
CopyrightThis material is published under license from the Washington Post. All inquiries regarding rights should be directed to the Washington Post. (Hide copyright information)
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What a doll, that GI Joe.
Seriously.
But don't mention that to the nation of boys who still play
with the first combat "action figure" to have a name, rank and
serial number. Don't tell it to a generation of grown men who
practiced hand-to-hand combat in backyard sandboxes with their GI
Joes in the mid-'60s, even as real GIs fought in Vietnam. Don't tell
them the original GI Joe that first hunkered down on toy store
shelves in 1964 -- the same one Hasbro has recreated this year as
the GI Joe Masterpiece Edition -- is none other than a 12-inch-tall
doll for boys.
"That's a nasty word," protests Don Levine, not altogether
serious, though he usually is adamant about calling the toy ...
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