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Article: WHAT WENT WRONG FOR BAILEY'S? JOEY CRUGNALE'S PLAN TO REVIVE BOSTON CHAIN FALLS FLAT
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- December 20, 1988
- Author:
CopyrightCopyright 1988 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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"Do you remember your first Bailey's sundae? The biggest,
richest old-fashioned treat you'd ever seen? Well, Bailey's has
been making sundaes for over 100 years. And Bailey's has not
forgotten its long tradition of quality. So the next time you're
shopping, treat yourself once again. Or, treat yourself to an
evening out at one of our suburban stores. There is nothing like a
Bailey's sundae . . . "
1976 commercial
What will become of the white-gloved ladies of a certain age
who used to end a day's shopping with a Bailey's hot fudge sundae?
Who will eat the egg-salad and olive sandwiches, and the chopped
ham-and-sweet pickle on thick, yeasty rye? And who will prepare
them?
Bailey's ...