Article: THE HIDDEN PERSUADERS

Omigosh. It's 4 o'clock and I haven't written a word. Deadline's just an hour away. I'll just slip this "Stop Procrastination" cassette into my trusty tape recorder . . .

A reassuring voice oozes out of the speaker: "Imagine yourself achieving the goals you set . . ." Hmmm. That would be nice.

Next I hear the sound of running water, not unlike the leaky toilet bowl I fixed over the weekend. Gurgle gurgle glug. Then the tortured cries of seagulls. Caaaawww. Caaaawww. Here comes the crypto-Chariots of Fire Muzak, recorded in "3-D" sound. Ahhh, that feels better. The 20,000 subliminal messages are kicking in. Whew. I can write again.

I owe this column to the Bright Images subliminal ...

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