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Article: THE THINGS THE BEST-SELLER LIST CAN TEACH YOU
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- March 22, 1989
- Author:
CopyrightCopyright (null) The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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All I really need to know about book publishing I learned from
reading The New York Times best-seller list.
Maybe the most important thing I learned is that packaging is
everything. Well, almost everything. Pick a catchy title and you're
halfway there.
Pick, for instance, a title like "All I Really Need to Know I
Learned in Kindergarten," the No. 1 nonfiction best seller this
week. On the list for 20 weeks, the book is described as a
collection of "inspirational essays." Just what they're supposed to
inspire is unclear. Sales, perhaps, in which case they're
inspirational indeed.
The essays are the work of Robert Fulghum, a Unitarian
minister and self-described philosopher. Would ...