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Article: TO DYE FOR HAIR COLOR COMES OF AGE
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- September 16, 1990
- Author:
CopyrightCopyright (null) The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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Hair color - it used to be a well-kept secret perpetuated by
television commercials that asked in hushed tones, "Does she or
doesn't she?"
Today, the attitude seems to be, "Of course, she does." And
she doesn't care who knows. Or, as a smug Cybil Shepherd tells TV
viewers, "I'm worth it."
Jim Viera, technical director at L'Oreal in New York, says
it's not by chance that the hair color industry is talking to its
audience differently these days.
The whole process of changing hair color has grown simpler,
and because of scientific advances, less damaging to the hair.
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