Article: NEW KIDS STRIVING FOR A MORE MATURE IMAGE

New Kids on the Block - yes, there's that name again -- are the most overexposed, overpromoted, overmarketed group in pop history. Their very name brings groans from folks who don't understand all the fuss and don't want to. The music station MTV -- once part of the overkill process -- has even stopped featuring the group's videos since "nothing offends an adult viewer more than New Kids," admits one MTV honcho.

The New Kids, knowing they must take another tack, are now trying desperately to be the New Adults on the Block.

The Boston-bred group is back in the area for shows at the Providence Civic Center tomorrow and Friday; and at the Worcester Centrum Dec. 14-16. But they return ...

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