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Article: IBM's Ambra unveils line
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- August 3, 1993
- Author:
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Copyright informationCopyright 1993 The Boston Globe. (Hide copyright information)
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Now, from the world's largest computer maker, comes one of the
smallest: Ambra Computer Corp., a 60-employee "virtual corporation"
owned by IBM, yesterday unveiled a line of low-priced computers aimed
at customers who have been buying inexpensive IBM clones.
Ambra is IBM's long-awaited answer to Dell, Zeos and Gateway 2000,
who have undercut IBM for years with inexpensive personal computers
and notebooks. Like those companies, Ambra will produce IBM clones,
and it will adopt the popular clone-maker strategy of selling by
"800" telephone number and direct mail.
But with Ambra, IBM alone is employing the hottest idea in
corporate management in an attempt to produce the cheapest clones of
all.
...
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...LOS ANGELES _ Mention the term "virtual corporation" to most people and you're met with...company. In many cases, employees of a virtual corporation never even meet in person. "This...telecommunication." In part, the term virtual corporation does little more than pin a name...
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