Article: THE INTANGIBLE ASSETS OF BARRY DILLER QVC CHIEF BRINGS SOMETHING SPECIAL TO PARAMOUNT BID

Barry Diller could always spot a winner.

"Roots" became the most-watched television miniseries in history. "Saturday Night Fever" helped save a movie studio. "Mork and Mindy." "Raiders of the Lost Ark." "Cheers." "The Simpsons." "Beverly Hills, 90210."

Master of the upscale and the lowbrow, Diller has been the grand marshal of his own hit parade, scoring big successes at ABC television, and reviving the sickly Paramount and Fox movie studios. In a feat deemed too risky by other media moguls, he built the nation's fourth television network, Fox Television.

For Diller, all this adds up to more than a resume.

It gives him a cachet that, according to friends and analysts, adds a ...

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