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Article: Model of inclusion Marketing uses the physically handicapped
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- December 9, 1993
- Author:
CopyrightCopyright 1993 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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Joel Nye of Portland, Maine, is a weight trainer, a softball
player and a drag car racer with a budding modeling career.
In fact, his modeling work is going so well that this winter he
made the 1993 L.L. Bean Christmas catalog. He appears on page 20
with a female model, happily decorating a lamppost with a holiday
garland -- from his wheelchair.
In what seems a radical departure from its polished and very
traditional New England image, L.L. Bean, for the first time, is
using models with physical handicaps in its store catalogs. The
company joins a number of businesses, clothing manufacturers and
stores that have hired disabled models for their advertisements,
circulars and catalogs.
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