Article: JUST STOP A MINUTE AND THINK ABOUT IT

Sometimes it's fun to think about things that no one has thought about before.

Some things are thought about for the first time because they require a measure of genius. For example: Darwin thinking about evolution by natural selection, Einstein thinking about relativity, or Watson and Crick thinking about the DNA double helix. Being the first to think about these sorts of things can win you a Nobel prize.

Other things are thought about for the first time because they are so utterly commonplace that no one has bothered to think about them. These are the kind of things I like to think about.

If I've learned anything in my fifty-odd years of thinking about commonplace things, it is that the ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!