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BEN & JERRY'S GROWS UP HAS `CARING CAPITALISM' BECOME A CASUALTY OF BIG-COMPANY REALITY?
- Article from:
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The Boston Globe
- Article date:
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July 3, 1994
- Author:
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Copyright informationCopyright 1994 The Boston Globe. (Hide copyright information)
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WARREN, Vt.-- It was party time at Ben & Jerry's. There were free
bagels, ice cream and employees dressed as "dancing pints." And
under a massive tent at the foot of a grassy ski slope more than
2,000 shareholders gathered last weekend to hear co-founder Ben
Cohen, intoning like a cantor, open the company's annual meeting.
Dressed in a black samurai robe, co-founder Jerry Greenfield
raised a sword and split open a Ben & Jerry's pint container to show
off the thick swirls of ice cream inside.
But it wasn't just a circus going on. There were reports on plant
expansions, executive pay and marketing campaigns. Summing up Ben &
Jerry's prospects, Cohen declared that "one era is ending and ...
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