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Article: Buying A La Carte Bill Wendel's latest venture, The Real Estate Cafe, aims to be the buyer's `guardian angel'
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- September 10, 1995
- Author:
CopyrightCopyright 1995 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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CAMBRIDGE -- Consumer housing advocate Bill Wendel has opened a
boutique.
Called The Real Estate Cafe, it is a self-service information
center for buyers and sellers designed to reduce costs by having
consumers do some of the work themselves.
Wendel, 40, founder of the Massachusetts Homebuyers Club, a
nonprofit clearinghouse on affordable housing for low and
moderate-income families, says his new for-profit venture will
allow buyers to choose real estate services -- a la carte -- and pay
only for what they need. By changing the system of compensation, so
that brokers are no longer automatically paid based on a percentage
of the sale, Wendel hopes he has created a fairer way to purchase ...