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Article: Veryfine juices up ads in saturated market
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- May 15, 1998
- Author:
CopyrightCopyright 1998 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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Before bottled water, mango-flavored iced teas, and $2 club
sodas from Europe, buying a drink at a convenience store was no big
deal. After all, there were only a handful of choices -- Coke,
Pepsi, apple juice, maybe a Slurpee.
In that simpler era of the 1970s and '80s, Veryfine Products Inc.
of Westford owned a big share of the convenience-store market for
juices and juice drinks sold in single-serve containers.
"We had a lot of fun in the '80s," recalls Veryfine president
Samuel B. Rowse.
In the 1990s, however, there has been an explosion of new
products, and today's consumer is as likely to buy a Surge soda or an
iced coffee drink as a Veryfine juice.
"You walk into a convenience ...