Article: Vanity Fair uses Monica to muscle media

The punditocracy -- from Maureen Dowd to Wolf Blitzer -- is already debating whether Monica Lewinsky damaged her image as alleged victim of a predatory president and a pernicious prosecutor by vamping for a photo spread inside the July issue of Vanity Fair. But one big winner is the glossy magazine that ladled out those pix to print outlets and the networks. Vanity Fair public relations director Beth Kseniak says Tuesday was the first time that one of the magazine's features was showcased on the ABC, NBC, and CBS news on the same evening.

Vanity Fair's "PR machine is the very best in the business in terms of parceling out {goodies}," says Time magazine deputy managing editor Jim Kelly. ...

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