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Article: $4m to $6m deal is first such national marketing agreement for a bank Fleet to sponsor Major League Baseball
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- April 13, 1999
- Author:
CopyrightCopyright 1999 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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Fleet Financial Group yesterday became a national sponsor of Major
League Baseball, announcing an agreement said to be worth $4 million
to $6 million over three years.
It is the first such national marketing deal between a bank and
any of the four major sports leagues, officials and observers said.
Unlike their cousins in the more nationally based financial
services and insurance industries, banks -- traditionally regional or
local entities -- have not pursued national sports sponsorships. But
Fleet's recently announced intention to merge with BankBoston made
sponsoring the Major Leagues more attractive.
"It makes even more sense now, having announced our intentions
with BankBoston," said ...