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Article: GRUNER & JAHR EYES FAST COMPANY BERTELSMANN UNIT, WHICH OWNS INC., REPORTEDLY IN TALKS TO BUY MAGAZINE
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- December 14, 2000
- Author:
CopyrightCopyright 2000 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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Two Boston-based business magazines may soon become siblings, with
both reporting to corporate parent Gruner & Jahr, the American
magazine unit of media giant Bertelsmann A.G.
According to a report in The New York Times, Gruner & Jahr is
negotiating to buy Fast Company, the "new economy" business magazine,
from real estate developer Mortimer B. Zuckerman.
In June, Gruner & Jahr bought Inc., the magazine for small-
business owners and entrepreneurs, from Bernard Goldhirsh.
Gruner & Jahr also owns Family Circle and McCall's. The purchase
of Inc. was perceived to be the company's entry into American
magazines aimed at a primarily male audience. A Fast Company purchase
would consolidate that ...