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Article: Once essential, MTV no longer calls the cultural tune [Corrected 05/ 10/07]
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- May 6, 2007
- Author:
CopyrightCopyright 2007 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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Is MTV headed for the "What Ever Happened To?" list, alongside the
kids from "Diff'rent Strokes" and Adam and the Ants? Once the Goliath
of pop music and youth marketing, once the czar of hip, feeding irony
and experimental-film techniques to the masses, MTV has become a
cable outlet for booty-driven reality TV. In 2007, some 26 years
after MTV defined a generation or two, all MTV has to say for itself
is "My Super Sweet 16."
The mighty MTV has stumbled, and it's twisting around like empty
bubbles going down the "Real World XVIII" hot-tub drain. There was a
time in the 1980s and '90s when the channel had the ballast to send
an act to the top of the Billboard charts, but "American Idol" is ...