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Article: Weighing in on 100-calorie snack packs
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- September 12, 2007
- Author:
CopyrightCopyright 2007 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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There's an invasion taking place at the grocery store. It's a
large-scale takeover of small-scale snacks.
In an attempt to assuage public concern about the obesity problem
in this country, major snack brands are responding with 100-calorie
packs of their most popular varieties. The concept is simple: Give
folks wary about their waistlines a way to indulge in their favorite
treats without going overboard. "It's a guilt-reduction technique,"
says Tom Vierhile, the director of Productscan Online, which reports
the introduction of new packaged goods. "It's to make sure consumers
don't completely rule these products out."
Vierhile says 92 different 100-calorie products were on the market
as of ...