Article: Insurer spends $4m to make break from doctors clear - Harvard Pilgrim ads emphasize freedom to choose own physician

In the 1990s, Harvard Vanguard Medical Associates, the big doctors group, was part of Harvard Pilgrim Health Care, the big health insurer.

Harvard Pilgrim would like you to forget all about that slice of history, and it's spending $4 million on the company's largest advertising campaign of the year to drive home the point.

Turns out that many Massachusetts residents still associate the two organizations with each other, even though they went through a formal divorce in 2004. In fact, some people still think that if they join a Harvard Pilgrim health plan, they have to see Harvard Vanguard doctors.

"It's time to put this issue to bed," said Dana Rashti, vice president of marketing for Harvard ...

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