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Article: Asterix trumps Mickey Mouse in French theme park success
- Article from:
- China Daily
- Article date:
- June 18, 2005
CopyrightCopyright 2005 China Daily. Provided by ProQuest LLC. (Hide copyright information)
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PLAILLY, France: It is a plot straight out of one of the Asterix
comic books, with the plucky Gauls battling the foreign invaders and
beating them at their own game.
This time the Gallic village in the form of the compact Asterix
theme park just north of Paris is taking on the Americans in the
guise of the sprawling Euro Disney site to the east of the French
capital, and coming up trumps.
Whereas Euro Disney has struggled financially since its launch in
the early 1990s, despite attracting some 13 million visitors a year
from all over the globe, the smaller Asterix park, opened in 1989,
has turned in a profit since 1999 and that with a mainly French
clientele.
"We have the advantage of not ...