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Article: Li-Ning teams up with ATP
- Article from:
- China Daily
- Article date:
- March 17, 2006
- Author:
CopyrightCopyright 2006 China Daily. Provided by ProQuest LLC. (Hide copyright information)
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First it was the Spanish Olympic men's and women's basketball
team. Then came the NBA's official marketing partner and the signing
of Cleveland Cavaliers player Damon Jones.
Now joining the bandwagon is the ATP, the world's governing body
for professional men's tennis.
Chinese sporting goods giant Li-Ning is putting its efforts in
high gear to become a famous global brand by linking up with high-
profile partners.
Yesterday Li-Ning Sports Good Co Ltd, named after former Chinese
legendary gymnastics prince Li Ning, signed a partnership contract
with ATP, thus becoming the official Chinese marketing partner of the
organization which oversees the world's highest level of tennis.
In the near ...