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Article: The Latest Tycoon
- Article from:
- The Washington Post
- Article date:
- April 17, 1994
- Author:
CopyrightThis material is published under license from the Washington Post. All inquiries regarding rights should be directed to the Washington Post. (Hide copyright information)
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MASTER OF THE GAME
Steve Ross and the
Creation of Time Warner
By Connie Bruck
Simon & Schuster. 395 pp. $25
IN BOOKS, as in life, timing is everything. In 1986, when
Michael Milken ruled finance, Connie Bruck began to explore his
domain; in 1988, 250 interviews later, she published The Predators'
Ball, a prescient and acute analysis of his character. Unfortunately
for Bruck, it wasn't until 1989, when Milken was indicted, that a
mass audience became interested in the man who had, in a single
year, earned $550 million.
By then, Bruck was turning her attention to Steve Ross, who was
slated to make only $143 million over a decade. Ross, Chief
Executive Officer of Warner Communications, ...