Article: Supermarts fight it out for local dominance

A government-initiated program to establish large retail groups to compete with the foreign mega-store operators like Wal-Mart from the United States and Carrefour of France, is seen to be producing results in the highly competitive Shanghai marketplace.

The lessons learned by these domestic retail conglomerates in Shanghai, led by Brilliance Group, which owns a chain of stores under names such as Hualian and YiBai, will be incorporated into operational models that can be applied nationwide, retail experts and economists said.

Although large foreign chains continue to increase their presence in Shanghai, domestic brands are fast catching up, as indicated by new store openings and revenues, ...

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