|
|
Article: Exodus from Fidelity rolls on as advertising chief plans to step down; Departure signals shift in firm's marketing strategies
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- October 13, 2007
- Author:
CopyrightCopyright 2007 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
|
Fidelity Investments advertising chief Claire Huang plans to
leave the company, executives said yesterday, the latest high-level
departure at the Boston mutual fund giant and one that signals a
major shift in its marketing strategy.
The change comes amid a broad reorganization begun by Fidelity's
new president, Rodger Lawson. In a statement yesterday, Lawson
indicated the company will put more focus on specific funds and
other products.
"Fidelity has wonderful investment and retirement solutions, and
a wide array of products and services for investors. We want our
communications to highlight these important solutions more directly
in the future," Lawson said.
Huang plans to step down this ...