Article: Exodus from Fidelity rolls on as advertising chief plans to step down; Departure signals shift in firm's marketing strategies

Fidelity Investments advertising chief Claire Huang plans to leave the company, executives said yesterday, the latest high-level departure at the Boston mutual fund giant and one that signals a major shift in its marketing strategy.

The change comes amid a broad reorganization begun by Fidelity's new president, Rodger Lawson. In a statement yesterday, Lawson indicated the company will put more focus on specific funds and other products.

"Fidelity has wonderful investment and retirement solutions, and a wide array of products and services for investors. We want our communications to highlight these important solutions more directly in the future," Lawson said.

Huang plans to step down this ...

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