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Article: ITV foiled as Dawn Airey signs for Sky in pounds 1m-a-year deal
- Article from:
- The Sunday Telegraph London
- Article date:
- September 22, 2002
- Author:
CopyrightCopyright 2002 The Sunday Telegraph London. Provided by ProQuest LLC. (Hide copyright information)
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DAWN AIREY, the head of Channel 5 whom ITV had hoped to recruit as
its new chief executive, has been poached by BSkyB with a deal worth
pounds 1 million a year.
In another blow to the ailing ITV network, which has suffered a
severe slump in advertising and ratings, Ms Airey has been appointed
managing director of Sky Networks. She will be responsible for
running all Sky's channels, except Sky Sports, and will be in charge
of programming.
ITV signalled three months ago that it hoped to sign Ms Airey, 41,
for the newly created post of chief executive. In that position for
Channel 5, Ms Airey is credited with turning it from a station
dominated by soft pornography and B-movies to the country's ...