Article: Virgin's cancer cover under fire Health insurers have lambasted Sir Richard Branson for launching a restricted critical illness policy that won't meet many people's needs. John Greenwood reports

Sir Richard Branson has come under fire for launching a policy that plays on people's fears of cancer but ignores equally life- threatening illnesses.

Virgin Money says its new "Big V'' Cancer Cover will "fight the Big C'' by promising a tax-free lump sum for anybody diagnosed with almost any type of cancer. The plan has been pitched as a low-cost alternative to traditional critical illness cover which has seen sales fall in recent years as it has gone up in price.

"There are too many people who are not protecting themselves financially against cancer because of prohibitive costs of traditional cover,'' says Branson.

A 35-year-old male non-smoker will pay Virgin pounds 23.06 a month for ...

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