|
|
Article: The good brick who rebuilt Lego For years, it seemed as if the iconic toy group was going to pieces. Robert Watts talks to Jrgan Vig Knudstorp, the architect of its resurgence
- Article from:
- The Sunday Telegraph London
- Article date:
- December 17, 2006
- Author:
CopyrightCopyright 2006 The Sunday Telegraph London. Provided by ProQuest LLC. (Hide copyright information)
|
It was Jrgan Vig Knudstorp's first day as head of strategy at
Lego, the iconic toy retailer. The former management consultant had
been parachuted in to help the struggling Danish superbrand. But not
all of Lego's staff seemed impressed by Knudstorp's pedigree.
"I hear you come from the world of PowerPoint presentations,''
said one long-serving member of Lego staff to the new recruit, before
adding tersely, "welcome to reality.''
In a company where the employees' service is measured in decades,
it seems not everyone was convinced that hiring a 36-year-old
McKinsey consultant was the answer to Lego's woes.
"It was not an entirely fair comment,'' says Knudstorp wryly, from
behind his desk at ...