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Article: Church turns to gospel of John Lewis to fill pews
- Article from:
- The Sunday Telegraph London
- Article date:
- August 19, 2007
- Author:
CopyrightCopyright 2007 The Sunday Telegraph London. Provided by ProQuest LLC. (Hide copyright information)
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JOHN LEWIS has kept customers loyal with the promise that its
goods are never knowingly undersold.
Now, the Church of England has turned to the upmarket department
store in the hope that retail skills will help it "sell" God and get
more people into church.
Clergy have been sent on motivational courses designed to make
their congregations better at welcoming people who would not normally
step foot inside a church.
The advice for priests ranges from smiling more to making sermons
less boring, running kick boxing or yoga classes to make outsiders
feel more comfortable and even providing postcodes so that people can
find churches by satellite navigation.
The courses are part of an initiative, ...