Article: A matter of taste; Simple marketing strategy keeps Zerbe's going against overwhelming competition: Make chips people like

Brian Nissly, owner of Zerbe's Home Style Potato Chips, is arguably the smallest potato chip maker in Lancaster County, if not the state.

He's the only full-time employee of the company, based in a small remodeled garage -- no, make that a tiny hut-like structure -- on the outskirts of Denver.

The chips may be from just down the block and made in an unmarked building a little bit off the beaten path, but many people consider them to be "out of this world."

Customers drive for hours, literally, to get their hands and taste buds on some of Nissly's legendary "dark" chips and other varieties, prepared fresh Monday, Tuesdays and Wednesdays of each week in an old- fashioned kettle full of lard.

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