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Article: Dynamite white
- Article from:
- Lancaster New Era Lancaster, PA
- Article date:
- September 21, 2005
- Author:
CopyrightCopyright 2005 Lancaster New Era Lancaster, PA. Provided by ProQuest LLC. (Hide copyright information)
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WATCH A CHILD in the bread aisle of the grocery store, and you
might see something strange. "Kids like to pick up bread and squeeze
it," says Fran Strazzella, vice president of marketing for Weston
Bakeries. "They like soft, squishy bread." Most soft breads are
white bread, a food product devoid of significant nutrition. Until
now. Bowing to consumer pressure for healthier bread choices and
focusing on new federal nutrition guidelines that emphasize whole-
grain servings, bread companies are launching a variety of products
to satisfy kids' tastes and Mom's desire for healthy food. Three
weeks ago, Weston Foods Inc. introduced X-treme White, an "enriched
bread" packed with vitamins and ...