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Article: REEBOK'S SLAM DUNK? Sneaker company hopes Gerald Green lifts its profile among basketball players
- Article from:
- The Patriot Ledger Quincy, MA
- Article date:
- February 17, 2007
- Author:
CopyrightCopyright 2007 The Patriot Ledger Quincy, MA. Provided by ProQuest LLC. (Hide copyright information)
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CANTON
"He can shoot, and he can fly," Celtics Director of Basketball
Operations Danny Ainge gushed after picking high schooler Gerald
Green in the first round of the 2005 draft.
But can Green make Reebok's new $90 basketball shoe sell like
nobody's business?
A lot is riding upon this weekend's NBA Slam Dunk contest, which
Reebok marketers are already calling "The Gerald Green Show" in an
effort to create an air of inevitability about Green's chances of
winning.
It's been 15 years since the Canton-based sporting goods company
scored one of its biggest marketing coups. Former Celtic Dee Brown
stooped to inflate his Reebok Pump high-tops before winning the 1991
contest, generating a storm of ...