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Article: Globallization - ; By playing regular-season games abroad, American professional teams are courting worldwide audiences and the financial boost those games bring
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- October 28, 2007
- Author:
CopyrightCopyright 2007 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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The Boston Celtics' preseason wins in Rome and London won't count
come playoff time, but how the team played among European fans and
media could mean a lot for American professional sports as US
leagues look overseas for growth.
Pro leagues from the United States have been staging exhibitions
in Europe and Asia for decades, but they have all become much more
aggressive about their marketing. The National Hockey League opened
its regular season this month in London. The National Basketball
Association sent four teams to Europe and two teams to China this
fall for exhibition games. Major League Baseball hosted the first
ever World Baseball Classic last year, allowing its players to
appear for ...