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Article: Baseball caps are fashion statements: JFK killed hats, but somebody revived them
- Article from:
- Charleston Daily Mail
- Article date:
- January 25, 2002
- Author:
CopyrightCopyright 2002 Charleston Daily Mail. Provided by ProQuest LLC. (Hide copyright information)
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IT wasn't that baseball caps sold at Tamarack were made in a
foreign land that seized my attention. It was the jaw-dropping $15
retail cost.
Who would pay such a price, even for a purpose as noble as
advertising West Virginia, when millions of baseball caps are out
there for the taking? They multiply like wire coat hangers.
(I use the term "baseball caps," which they resemble, because the
preferred "ballcaps" looks funny and sounds like a toilet-flushing
mechanism.)
Except for those that are part of uniforms or theatrical costumes,
the proliferating caps bear advertising or promotional messages.